Hubs like FourSquare, Yelp, and TripAdvisor are essential to your online presence because as search engines rank web pages, hubs will allow them to cause a snowball effect when people search your brand. Reviews have a quick way of spreading, with some websites dedicated to cataloging reviews posted from other sites so as to streamline the customer research process. Legnd’s services like ProReview will help keep you looking your best online so that you can convert your increased traffic into sales.Ĥ) Reviews Expand the Conversation About Your Brand
Many shoppers don’t trust businesses that have ratings below four stars, leaving you with only a small margin of tolerance between being seen as trustworthy or not. One of the more intriguing findings of digital marketing research revolves around just how much impact reviews have on building an online presence. However, all algorithms favor fresh content, and online reviews can certainly help power the content machine, keeping your company or brand in a favorable light.Ī steady stream of positive reviews can carry your brand far. These search engines all possess their own special, oftentimes mysterious-seeming ways to index and show content. Many shoppers will use search engines like Bing, Google, and even Facebook when searching for a good or service to buy. Today, reviews are the biggest source of social proof, particularly online reviews since they have a clear impact on your bottom line.Ģ) Reviews Make Your Business More Visible People are more likely to buy a product or service if they notice that others think it is a good idea to do so, even if the other people are strangers. 1) High Social Proof Means More Purchases
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